Highlights > Recent Additions > Creative Strategy in Advertising

Creative Strategy in Advertising

Creative Strategy in Advertising
Format : Softcover
ISBN : 1439082707
ISBN13 : 9781439082706
Our ISBN : 1424069076
Our ISBN13 : 9781424069071
Publisher(s) : Wadsworth
Pub. Date : Apr 2010
Edition : 10th
Author(s) : A. Jerome Jewler, Bonnie L. Drewniany
Subject : Business & Economics / Communication & Media / Reference
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today’s fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $61.00

Quantity :  

Related Items



Personal Development for Life and Work
Personal Development for Life and Work
Understanding Human Communication
Understanding Human Communication
Looking Out, Looking In
Looking Out, Looking In