Highlights > Recent Additions > Entrepreneurial Small Business

Entrepreneurial Small Business

Entrepreneurial Small Business
Format : Softcover
ISBN : 0073381578
ISBN13 : 9780073381572
Our ISBN : 0071220941
Our ISBN13 : 9780071220941
Publisher(s) : McGraw-Hill
Pub. Date : Apr 2010
Edition : 3rd
Author(s) : Jerry Katz, Richard Green
Subject : Business & Economics / Accounting & Finance
Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $67.00

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