Highlights > Recent Additions > Public Relations Cases

Public Relations Cases

Public Relations Cases
Format : Softcover
ISBN : 0495567787
ISBN13 : 9780495567783
Our ISBN : 0495567825
Our ISBN13 : 9780495567820
Publisher(s) : Wadsworth
Pub. Date : Mar 2009
Edition : 8th
Author(s) : Darrell C. Hayes, Jerry A. Hendrix
Subject : Business & Economics / Communication & Media / Reference
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Eighth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $62.00

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