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Electronic Media: An Introduction

Electronic Media: An Introduction
Format : Softcover
ISBN : 0073378860
ISBN13 : 9780073378862
Our ISBN : 0071288686
Our ISBN13 : 9780071288682
Publisher(s) : McGraw-Hill
Pub. Date : Nov 2009
Edition : 10th
Author(s) : Lynne Schafer Gross
Subject : Business & Economics / Communication & Media / Sociology
This concise, student-friendly text teaches the essentials of electronic media and telecommunications. Exploring both the background and structure of this ever-evolving industry and the many ways in which media affects our lives, the text is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section focuses on the various media forms (e.g. radio, the Internet), while the second addresses the functions of media (programming, advertising, etc.). The tenth edition features expanded coverage of contemporary methods and usages of communication, as well as the social significance of media, and how to obtain a job in electronic media.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $66.00

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