Highlights > Recent Additions > Integrated Advertising, Promotion and Marketing Communications

Integrated Advertising, Promotion and Marketing Communications

Integrated Advertising, Promotion and Marketing Communications
Format : Softcover
ISBN : 0132538962
ISBN13 : 9780132538961
Our ISBN : 0273753282
Our ISBN13 : 9780273753285
Publisher(s) : Prentice Hall
Pub. Date : Apr 2011
Edition : 5th
Author(s) : Kenneth E. Clow, Donald E. Baack
Subject : Business & Economics / Accounting & Finance
Examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $74.00

Quantity :  

Related Items



Essentials of Strategic Management
Essentials of Strategic Management
Business: Its Legal, Ethical, and Global Environment
Business: Its Legal, Ethical, and Global Environment
Corporate Finance: Linking Theory to What Companies Do (with Thomson ONE - Business School Edition 6-Month and Smart Finance Printed Access Card)
Corporate Finance: Linking Theory to What Companies Do (with Thomson ONE - Business School Edition 6-Month and Smart Finance Printed Access Card)