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Internet Marketing: Strategy, Implementation and Practice

Internet Marketing: Strategy, Implementation and Practice
Format : Softcover
ISBN : 0273717405
ISBN13 : 9780273717409
Our ISBN : 0273717405
Our ISBN13 : 9780273717409
Publisher(s) : Prentice Hall
Pub. Date : Apr 2009
Edition : 4th
Author(s) : Dave Chaffey, Fiona Ellis-Chadwick, Mr Kevin Johnston, Richard Mayer
Subject : Business & Economics / Computer Science & Technology
The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across.

Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europe?s top thinkers in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world.

In this major update, you will learn best practice in applying digital media channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a new ’Digital Marketing in Practice’ interview.

This text comes with a wealth of online resources to be found at www.pearsoned.co.uk/chaffey with links to video material on YouTube and FT.com. The site also comes with multiple choice questions for every chapter and annotated weblinks, providing a rich learning experience.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $71.00

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