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Strategic Management of Technological Innovation

Strategic Management of Technological Innovation
Format : Softcover
ISBN : 0078029236
ISBN13 : 9780078029233
Our ISBN : 0071326448
Our ISBN13 : 9780071326445
Publisher(s) : McGraw-Hill
Pub. Date : Dec 2012
Edition : 4th
Author(s) : Melissa A Schilling
Subject : Business & Economics
Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling?s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $66.00

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