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Corporate Information Strategy and Management: Text and Cases

Corporate Information Strategy and Management: Text and Cases
Format : Softcover
ISBN : 0072947756
ISBN13 : 9780072947755
Our ISBN : 0071244190
Our ISBN13 : 9780071244190
Publisher(s) : McGraw-Hill
Pub. Date : Jan 2006
Edition : 7th
Author(s) : Lynda M Applegate, Robert D. Austin, F. Warren McFarlan
Subject : Business & Economics / Computer Science & Technology
Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the readers experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $68.00

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