Highlights > Recent Additions > Global Marketing

Global Marketing

Global Marketing
Format : Softcover
ISBN : 0133472221
ISBN13 : 9780133472226
Our ISBN : 1292017384
Our ISBN13 : 9781292017389
Publisher(s) : Prentice Hall
Pub. Date : Apr 2014
Edition : 8th
Author(s) : Warren J. Keegan, Mark C. Green
Subject : Business & Economics
For undergraduate and graduate courses in global marketing

The excitement, challenges, and controversies of global marketing.

Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $73.00

Quantity :  

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