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Strategic Management: A Competitive Advantage Approach, Concepts & Cases

Strategic Management: A Competitive Advantage Approach, Concepts & Cases
Format : Softcover
ISBN : 0133740366
ISBN13 : 9780133740363
Our ISBN : 1292016892
Our ISBN13 : 9781292016894
Publisher(s) : Prentice Hall
Pub. Date : Jan 2014
Edition : 15th
Author(s) : Fred R. David, Forest R. David
Subject : Business & Economics
For undergraduate and graduate courses in strategy.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.

MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $70.00

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