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Tourism: The Business of Hospitality and Travel

Tourism: The Business of Hospitality and Travel
Format : Softcover
ISBN : 0134484487
ISBN13 : 9780134484488
Our ISBN : 1292221674
Our ISBN13 : 9781292221670
Publisher(s) : Pearson
Pub. Date : Apr 2017
Edition : 6th
Author(s) : Roy A. Cook, Cathy H. C. Hsu, Lorraine L. Taylor
Subject : Business & Economics
A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $72.00

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